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公司新聞

公交候車亭廣告燈箱投放廣告收益很大

候車亭

    公交候車亭全面覆蓋城市最主要的繁華商業區,占據市區人流量最集中的黃金點位,貼近目標消費群每日的生活軌跡,高暴露率,是建立品牌知名度最有力的實效媒體。其次,公交候車亭媒體由于其特有的點位條件限制,加上媒體發布內容的一致性,因此有極強的視覺唯一性和記憶的獨家性,廣告效果顯著視覺沖擊力強,宣傳力強,可迅速產生轟動效應。
    在地鐵站我們常??吹酱蠓膹V告宣傳欄,這些廣告選用最佳的視覺尺寸和近距離直接接觸,最大程度地保障廣告信息的閱讀率和到達率。廣告識別性強,易于品牌形象的綜合宣傳和產品信息的強效傳播,具有極大的視覺沖擊力和強制記憶性,令人持久難以忘懷。
    采用靈活多樣的宣傳模式,以點位的覆蓋人群特征,接觸頻率,候車亭周邊配套設施等數據為依據,結合媒體覆蓋率,到達率最大化原則或不同行業產品的消費群特征,對點位進行合理的優化組合,提供立足本土受眾的創意設計,確保廣告發布的最佳效果。無論是候車亭廣告還是地鐵的站臺廣告與電視廣告和報紙廣告相比,它的優點就在于存在的時間相以較長,同時也就數次接觸該媒體廣告,其反復閱讀的頻率十分高。訴求具有長期性,彌補電波廣告稍縱即逝的缺點,與電波廣告相互補充,強化記憶效果。


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